About the film
WINNER
Best Director: Global Impact Film Festival
WINNER
Best Director: Environmental Film Festival
PRODUCTION TEAM
Directed by Simone Kisiel
Produced by Jayde Lovell
ABOUT THE FILM
It’s Good Business brings together environmental science, politics, economics and human storytelling in an accessible short-form documentary designed to start conversations far beyond the traditional environmental audience.
WHY THIS FILM? WHY NOW?
The biodiversity crisis is no longer only an environmental story. It is an economic story.
Biodiversity impacts our food, our climate, our businesses, our politics.
Around the world, a new generation of policymakers, entrepreneurs, investors, scientists and citizens is asking how economies can prosper without consuming the ecological systems on which prosperity ultimately depends.
It's not another warning about what isn't working.
It's a story about something that did.
About the director
Simone Kisiel: Director
Simone Kisiel is an award-winning director, editor and producer and the founder of Magic Dog Productions. An honors graduate of NYU Tisch, her work spans documentaries, narrative film and major-brand productions. She won Best Director for It’s Good Business at the Global Impact Film Festival and Environmental Film Festival, and has directed work featuring talent including Harrison Ford, Ted Danson and Dakota Fanning.
About the producer
Jayde Lovell: Producer
Jayde Lovell is a science communicator, producer, TV Host, and founder of ReAgency. With a background in neuroscience and science communication, she is a host on the Discovery Channel and Weather Channel, and has spoken at institutions including NASA, Google, the Smithsonian, and the United Nations. She produced It’s Good Business as part of her work connecting science, policy, and storytelling. Her book 'For Fact's Sake' will be released in 2027.
About CONABIO
CONABIO: Mexico’s National Commission for the Knowledge and Use of Biodiversity
CONABIO began with a radical idea: that a country should understand its natural wealth well enough to make better decisions about its future.
Created in 1992, CONABIO became a pioneering bridge between science, government and society, transforming vast amounts of biodiversity knowledge into something policymakers, communities and the public could actually use. Its story is bigger than one institution: it offers a glimpse of what becomes possible when nature is treated not as an obstacle to development, but as part of the foundation for it.
About José Sarukhán
José Sarukhán: Hero
José Sarukhán is one of Mexico’s most influential ecologists and a leading global voice on biodiversity. A former Rector of the National Autonomous University of Mexico (UNAM), he was the driving force behind the creation of CONABIO in 1992, building a new model for bringing scientific knowledge directly into government and public decision-making.
His work has helped reshape how biodiversity is understood, documented and protected in Mexico. In 2017, Sarukhán received the "Nobel Prize for Environment" (Tyler Prize for Environmental Achievement) for his ability to translate scientific knowledge into lasting institutions and action.
