The award-winning documentary

A film whose moment has arrived

In the 1990s, destroying forests was often treated as an unavoidable price of economic development.

Mexican ecologist José Sarukhán refused to accept the choice.

The alternative?

His alternative was CONABIO: Mexico’s National Commission for the Knowledge and Use of Biodiversity - an unprecedented institution built to put knowledge about nature directly into the decisions of government, communities and industry.

It asked a deceptively simple question:

What if protecting biodiversity was part of how business growth worked?

It’s Good Business tells the remarkable story of the people who pulled off one of the biggest mind-shifts in history.

And what happened next.

Before “nature-positive,” there was CONABIO

Today, governments, investors and corporations around the world are grappling with a realization that sits at the heart of this film:

Nature is not an externality. It is infrastructure.

Food systems depend on it.
Economies depend on it.
Human life depends on it.

Terms such as nature-positive, natural capital, biodiversity risk and nature-related financial disclosure are rapidly entering boardrooms and government policy.

But decades before this conversation reached the mainstream, Mexico was already running an extraordinary real-world experiment.

CONABIO brought scientists, policymakers, and the public together to build one of the world's most remarkable national systems for understanding biodiversity - then using that knowledge to make good decisions.

This is science actually influencing what a country does.