Laura from Considered Co. has been passionate about social impact for as long as she can remember. After a career providing strategic and operational advice to social impact organisations across the corporate, government and not-for-profit sectors, she’s recently taken the leap into starting her own business.
Considered Co. offers a range of gourmet gift hampers that give twice, with every product included giving back to a social or environmental cause. All of their premium products are also made by Australian small businesses and every gift includes the impact story of the products inside.
How (and why) did you get started?
I started Considered Co. to help solve a problem I faced personally – wanting to spend my dollars on impact-driven organisations but struggling to find these all in one place, particularly for gifting combinations that could compete on presentation, quality and price. Considered Co. was born out of this desire to make it effortless to discover Australian artisans that are changing the way business is done by giving back to social causes and putting purpose at the centre of operations. We hope to encourage individuals and businesses to think about the power of every dollar spent and enable people to give the gift that gives twice.
What was your launch (and/or the first few months of business) like?
The first few months have been intense, exhilarating and extremely rewarding. It’s been inspiring to connect with so many purpose-led social enterprises and small businesses from all around Australia. I’ve been pleasantly surprised by how many of these I’ve been able to discover as we consider our impact every step of the way – for example, rather than going to a big-name print shop I was so excited to find a local sticker printer that funds education for women and girls in the developing world, and prints our stickers with vegetable based inks and green electricity on sustainable and recyclable paper – how awesome is that!
Tell us about your products, and what makes your business different
What makes us different is that every single product included in a Considered Co. gift supports a social or environmental cause. All our products are also premium, gourmet items created by local Australian small businesses. By including an impact menu of the products inside, we hope to create a positive impact ripple effect as these gifts are delivered across our country.
Each of the products you stock has a social impact which is awesome. Why was this important to you?
Considered Co. operates under a strong belief that ‘profit for purpose’ is the future, and is even more important to help in recovery from difficult times like those we have been facing in 2020. We’ve found that once people discover they can buy the same or better quality products that have a bigger positive impact, it’s generally something they are excited to support and we’re excited to help them to do so!
Do you consider the environmental impact of your business? Is there anything you are doing to reduce your impact?
We use all sustainable packaging and gift wrapping and use a carbon-neutral courier service for our deliveries. In addition, many of our products support environmental causes – such as Sparkke’s ‘The Last Straw’ Pale Ale which is helping to eliminate single-use plastics and our reusable cups from Retainr, which plant a native tree for every cup purchased.
What have been your most popular products so far?
The Considered Co. Original hamper ($99) – a true crowd-pleaser and the perfect celebratory gift with a bottle of wine or non-alcoholic cocktail and a selection of sweet and savoury gourmet goodies. Our custom hampers have also been popular for corporate client and employee gifting as it’s a great way for companies to give premium gifts that are aligned with their values – we love helping them stand out and give back.
Where are your products made? What influenced your decision to make the products in this way?
All products are Australian made. We believe in supporting local and with so many Australian businesses affected by the events of 2020 (bushfires & COVID-19 lockdowns) there has never been a more important time to buy from our wonderful Aussie small businesses.
How do you attract and retain customers?
We engage with our customers across Facebook, Instagram, LinkedIn and via our email newsletter which is designed to help customers learn more about impact-driven brands. For the initial launch, I’ve also been grateful for word of mouth from my existing network. We are excited to continue to build a community who are excited about discovering purpose-led products.
How much time do you spend working on your business?
A lot, especially in these early stages – but I love it and always try to balance my time spent working on the business with quality time to recharge and enjoy time with my husband, family and friends.
What’s something you’ve learned since starting your business?
One of the most interesting statistics that I learnt from a recent Forbes article was that 88% of consumers want brands to help them make a difference in improving their environmental and social footprint. Further to this, 96% of people feel their own actions, such as donating, recycling or buying ethically, can make a difference. This is fantastic encouragement for us at Considered Co. as well as for the brands that we partner with.
What has been the hardest part of running a business?
We are running with a tight time frame to gather Christmas orders as we are closing orders on November 15th for Christmas delivery – so the biggest recent challenge has been trying to quickly spread the word far and wide about Considered Co. Christmas orders closing soon as it is hard to believe Christmas is around the corner already! We’re operating on a pre-order only basis to reduce waste and give small businesses time to produce your gourmet goodies.
What has been the best part of running a business?
Being able to work every day on solving a problem I’m passionate about – and of course sampling all the delicious products in our Considered Co. gifts!
What tools and software do you use?
There are many wonderful tools out there, but a few that I use everyday are Shopify, Xero, Stripe, Google Analytics, Facebook, Instagram, LinkedIn and Trello.
What’s next for you and your business?
We will be reflecting on our learnings from this Christmas launch and then looking to expand our range early next year – watch this space!
Do you have any advice for other business owners who either might be thinking of starting a business, or looking for ways to make their business more eco-friendly?
I believe finding a network of similar minded people who are going along the same journey and have similar priorities is invaluable. Whether this comes from your existing network, niche Facebook groups or reaching out to people on LinkedIn – finding your people is key.
Anything else you’d like to add?
Considered Co. would love to help you spread double the cheer this year with our gifts that give twice! Orders are closing November 15th for Christmas delivery (to be delivered December 14th-23rd unless otherwise arranged). We also offer a range of custom hampers perfect for client or employee gifting – please email us to discuss your custom gifting needs.